AMW hosts “The Journey Begins 2025” – Yamaha Dealer Event.

Associated Motorways (Private) Limited (AMW) the sole distributor for Yamaha motorcycles and Outboard Motors in Sri Lanka hosted their annual dealer event for Yamaha Sales, Service and Spare Part dealers on the 21^st of February 2025 at the Marino Beach Hotel, Colombo. The event was held to encourage and celebrate the achievements of dealers who engaged in the sales, spare parts and service operations of the Yamaha two-wheeler and OBM businesses. It recognized the achievements of dealers across varying categories such as spare parts sales, Yamalube sales, Yamaha Outboard Motor unit sales and the most loyal 3S dealer.

The event opened with the OBM unit sales conference which covered the strategy for the year 2025. The opening was followed by main session of the event, which consisted of the dealers revisiting the motorcycle spare parts business for 2024 and the strategy for 2025. This was followed by the Yamaha service presentation which consisted of a quick re-cap of 2024 and the service strategy for 2025.

This was followed by the Yamaha Unit sales business strategy for 2025 which was an eagerly awaited topic among dealers. This marks the beginning of a journey of providing Yamaha motorcycles and scooters back to the market after a lapse of five years due to import restrictions placed by the government. The model lineup, pricing and colour options available to customers were disclosed at this event and was well accepted by the audience. The event then went on to recognize the dealers for their achievements by awarding certificates and trophies for the winners of the respective categories.

The theme of the event “The Journey Begins 2025” has been carefully selected to mark the start of a new journey for dealers. With widening horizons and the endless opportunities, AMW and Yamaha Motor Corporation aim on providing products and services of superior quality to the Sri Lankan market. Being a “KANDO” creating company, Yamaha Motor Corporation focusses on the enjoyment of creativity as well as the feelings that arise from experiencing products of superior quality.

As the sole distributor for Yamaha motorcycles and scooters in Sri Lanka, AMW is committed to establishing a robust network of dealers, complimented by a team of highly skilled technicians. This commitment has been the foundation for Yamaha’s success in Sri Lanka, as it has helped enhance customer satisfaction and reinforced the company’s reputation for excellence. AMW and Yamaha continue to reinforce their vision, of delivering world-class expertise and service all their customers and stakeholders.