Why the Future of Brands in Sri Lanka Will Be Built With People, Not For Them

According to Sajid Mahbub, the future of branding in Sri Lanka is shifting away from traditional advertising toward a more collaborative, people-centered approach powered by artificial intelligence (AI). Conversations within the Sri Lanka Brand Forum are increasingly focused on how brands can remain relevant in a world where consumers no longer engage with marketing in…

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PRASL Concludes ‘Unlocking the Power of AI’ Workshop in Partnership with SCoRe

The Public Relations Association of Sri Lanka (PRASL), the country’s leading representative body for the PR industry, in collaboration with the School of Communications and Reputation (SCoRe), successfully concluded the highly anticipated two-day professional development workshop titled “Unlocking the Power of AI” at the NH Collection Colombo recently. Exclusively designed for communications and PR professionals,…

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