Homegrown finance company Siyapatha Finance PLC successfully unveiled its 65th branch in Chunnakam, Jaffna, further strengthening the Company’s presence in the Northern region of Sri Lanka. The branch was declared open by Siyapatha Finance PLC Chief Executive Officer (CEO) Mr. Mathisha Hewavitharana, in the presence of Chief Operating Officer (COO) Mr. Rajeev De Silva, Ms.P.Shanmugapriya,…
Why the Future of Brands in Sri Lanka Will Be Built With People, Not For Them
According to Sajid Mahbub, the future of branding in Sri Lanka is shifting away from traditional advertising toward a more collaborative, people-centered approach powered by artificial intelligence (AI). Conversations within the Sri Lanka Brand Forum are increasingly focused on how brands can remain relevant in a world where consumers no longer engage with marketing in…