As the Guinness World Record Attempt for the World’s Longest Sensory Board gets closer, Dr Anton James, Director ofThe Tree House International and Founder of Merak has been travelling from the North to the South of the island, conducting community centric Autism awareness programmes. Reaching out to parents, teachers and community workers, particularly in traditionally…
Beyond Profit: Why Purpose-Driven Brands Matter Now More Than Ever
By Rohan Somawansa, Co-Founder, Sri Lanka Brand Forum Sri Lanka is at a defining moment. For years, business success has been measured through revenue, market share, and profitability. While these remain important, today’s rapidly changing world demands something more. Consumers are more conscious, economies are more volatile, and brands are now judged not only by…