DoubleTree by Hilton Weerawila Rajawarna Resort marked the beginning of its festive preparations with a Christmas cake mixing ceremony held on the resort’s rooftop, bringing guests and Team Members together against the backdrop of southern Sri Lanka’s sunset. Guests joined the resort’s team in mixing dried fruits, spices and traditional festive ingredients in preparation for…
Beyond Profit: Why Purpose-Driven Brands Matter Now More Than Ever
By Rohan Somawansa, Co-Founder, Sri Lanka Brand Forum Sri Lanka is at a defining moment. For years, business success has been measured through revenue, market share, and profitability. While these remain important, today’s rapidly changing world demands something more. Consumers are more conscious, economies are more volatile, and brands are now judged not only by…