Colombo, 13 August 2026: The Indian Cultural Association (ICA) today announced the launch of the third edition of the ICA International Marathon, scheduled to take place on 13 December 2026 at Galle Face Green, Colombo. The event is set to bring together runners, fitness communities, corporate teams, and international participants for a certified road-running experience…
Beyond Profit: Why Purpose-Driven Brands Matter Now More Than Ever
By Rohan Somawansa, Co-Founder, Sri Lanka Brand Forum Sri Lanka is at a defining moment. For years, business success has been measured through revenue, market share, and profitability. While these remain important, today’s rapidly changing world demands something more. Consumers are more conscious, economies are more volatile, and brands are now judged not only by…